He already had a storyboard complete but gave us freedom aesthetically. What’s your process for adding VFX? Do you listen to the song and then go over the director’s pre-production notes and brainstorm new ideas? For him, he’s a master chef who wants to pick his own ingredients when he ‘cooks’ a video. It’s like making a dish with one of the primary ingredients that you’ve never used before. He’s an amazing director who understands how important post-production is.
Initially Ben was reluctant but Will insisted he work with us.įirst of all, because Ben didn’t know us, and he’s one of the top five directors in the music industry today. Then, will.i.am had us do another clip for a Black Eyed Peas project, which they brought on Ben Mor , who coincidentally isn’t related to my business partner.
will.i.am liked that he was from Israel, so they collaborated on a video and that’s when Uzi brought me on for the VFX. I’ve been doing VFX for 20 years, but it all really only started when my business partner, Uzi Mor, a YouTube filmmaker, got invited over to Los Angeles by YouTube where he was contacted by the team that work for will.i.am from the Black Eyed Peas. Was this the first music video you worked on? Yaron, your previous work has included the film Hunting Elephants, 2013’s Israeli crime comedy featuring Patrick Stewart, and premiere promos for Keeping up With the Kardashians and X Factor Season 2. Billboard sat down with Yashinski to discuss the humbling experience, his views on appropriation and the state of the VFX industry in Israel. The footage itself was filmed in Mumbai, but the video features frame-by-frame visual design and animation by the Yaron Yashinski Studio of Tel Aviv in Israel, completed over a four-month period by a 10-person team. What's the big deal about stereotyping and cultural appropriations in coldplay's video? Is this the first time? Better than Lean On video.Coldplay & Beyoncé’s ‘Hymn for the Weekend’ Sparks Debate About Cultural Appropriation I dont even know what to say about this coldplay video except can white rock bands please stop filming holi videos in india, thank you. India isn't just street kids and exotic women. So upset by using my culture as a prop for their music video. Wanna depict #India, understand its rich & diverse culture first! Going with ago old stereotypes is not done! #HymnForTheWeekend #Coldplay In case you are still wondering what exactly is wrong with the video that ‘broke the Indian internet’, here’s some help from Twitterati… It shows Chris Martin taking cabs around Mumbai, temples, holy men in temples, kids celebrating Holi & Diwali on the streets, American singer Beyoncé portraying the role of a Bollywood ‘rani’, actress Sonam Kapoor (briefly) running and some more taxis.
Coldplay’s new video, ‘Hymn For The Weekend’, that was shot in India is finally out.
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